Posts tagged as:

Sales Techniques

Marketing and Sales – is there a difference?

August 25, 2009

One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed.  But yes, there is a difference.  Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]

Read the full article →

The Second Rule of Negotiation

July 1, 2009

This is my second post for you regarding the subject of negotiation (you can find rule one here – Why you should never accept and opening offer).
Rule #2 – Nothing is given away for free (ever)
A common mistake made during negotiations is making concessions without gaining anything in return.
For instance, your buyer wants an extra [...]

Read the full article →

Meet Aida – She’ll make you a fortune!

June 17, 2009

“Just like fishing, you gotta ‘Hook em’, dear!”

Who is Aida?
Aida will teach you the secret to making all of your advertising effective, persuasive and profitable!
That’s why we people in marketing love Aida with every beat of our heart!  Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired [...]

Read the full article →

How to become a Human Lie Detector – Lesson 1

June 15, 2009

The Eyes have it!
The ability to read people is key, not only in sales negotiation but also in everyday life as well.  This post will give you a key skill in this ability!
So how can someone’s body language let you know if they’re lying or not?  It’s a huge topic but let’s start with the [...]

Read the full article →

The First Rule of Negotiation

June 10, 2009

This is my first post for you regarding the subject of negotiation, and we’re going to start with rule #1.
Rule #1 – never accept an opening offer, without challenging it first.
There is no exception to this rule – even when you have an opening offer that is acceptable to you.
Lets look at the following scenario:
John [...]

Read the full article →