Posts tagged as:

purple cow

Have a nice day! (I need the money)

August 26, 2009

Here’s a novel idea…
According to a radio ad I heard this morning the Carphone Warehouse are now paying staff bonuses based on how happy their customers are – not on how much they sell!
Read this Times article to find out more
They do this by texting their customers a couple of days after buying their phone [...]

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Darwin, Marketing and Missing Links

May 20, 2009

I saw this quote by Charles Darwin today…
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Had he not been the most influential naturalist of all time, he could have easily turned his hat at being a Business [...]

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It’s not just rope salesmen doing well in today’s market!

May 9, 2009

The Credit Crunch.  If you listen to what the media are saying you may feel like paying a visit to your local rope salesman!
If you’re visiting the rope salesman to become an affiliate, then I guess you don’t need to read this blog – on the other hand, if you feel things really are all [...]

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Marketing, Urinals and Manipulation!

May 5, 2009

Sometimes, using the “Side Door” rather than the “Front Door” is the best way in.
This especially applies when you’re getting your customers to behave in a way that you want.  It’s not groundbreaking stuff to learn 99% of your customers don’t care about you, or any problems you may be having, etc.
FACT -  Customers are [...]

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A Builders Blog – more rare than Chicken’s Lips!

April 23, 2009

A few weeks ago I had a chat about what blogs can do for business with Dean Chudasama, the MD of a small new build developer called Damson Homes.
They where about to buy some land for a new development of three houses and I suggested he set up a blog to inform potential buyers and [...]

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