Posts tagged as:

marketing

Twitters not twaddle – here’s why

October 23, 2009

A whole bunch of people out there think Twitter is all about kids telling each other what they ate for breakfast (you one of them?).
It may surprise you to find out that 34% of all users are over the age of 25. Teenagers make up 31% with the young 20-somethings taking up the remaining [...]

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Marketing and Sales – is there a difference?

August 25, 2009

One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed.  But yes, there is a difference.  Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]

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Does your logo make your business ’sexy’?

May 25, 2009

Ever wondered why your competition may be getting more phone calls than you?
The layman’s answer is “Advertise More!” – but a probable answer is your ‘Branding’ may not be showing you off in the best light.
Look at it another way – is your branding Sexy?
By sexy, I mean, is it attractive?
As a purely business ‘exercise’ [...]

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This Piggyback went to Market

May 14, 2009

Did you know there is a very easy method for breaking into new markets and making new customers?
Even better, this method takes very little time and very little (if any) up-front investment.
It’s called ‘Piggybacking’ and in essence it is utilising the resources, systems, contacts, and the sales force of other organisations that operate in your [...]

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It’s not just rope salesmen doing well in today’s market!

May 9, 2009

The Credit Crunch.  If you listen to what the media are saying you may feel like paying a visit to your local rope salesman!
If you’re visiting the rope salesman to become an affiliate, then I guess you don’t need to read this blog – on the other hand, if you feel things really are all [...]

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Polar Bears – They can reduce your running costs!

May 6, 2009

Further to the last post, Marketing, Urinals and Manipulation here’s another example of the ‘Side Door” tactic.
A hotel on the English Riviera wanted to cut it’s laundry costs and tried to get their guests to re-use their towels when possible.  To do this they placed a card on top of the towel bails offering a [...]

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Marketing, Urinals and Manipulation!

May 5, 2009

Sometimes, using the “Side Door” rather than the “Front Door” is the best way in.
This especially applies when you’re getting your customers to behave in a way that you want.  It’s not groundbreaking stuff to learn 99% of your customers don’t care about you, or any problems you may be having, etc.
FACT -  Customers are [...]

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Post for profit not for loss

April 29, 2009

Direct mail is still a useful tool for getting your message out. Not everyone is online (yet) and many people still prefer to see and touch parchment rather than pixels on monitor.
But email is free and quick – snail mail isn’t!
Get this!  5,000 emails would cost you around £60 to send with a bulk email [...]

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Hail to the Hairdresser

April 27, 2009

One of my photographer friends called me yesterday wanting some advice on own how to generate referrals from within his local community.
My advice?
“Be really nice to your hairdresser!”
Think about it.  What other profession has their finger on the pulse of a local community like this?
They see around 10 people each day and chat to them [...]

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A Builders Blog – more rare than Chicken’s Lips!

April 23, 2009

A few weeks ago I had a chat about what blogs can do for business with Dean Chudasama, the MD of a small new build developer called Damson Homes.
They where about to buy some land for a new development of three houses and I suggested he set up a blog to inform potential buyers and [...]

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