Posts tagged as:

generating word of mouth

Marketing and Sales – is there a difference?

August 25, 2009

One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed.  But yes, there is a difference.  Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]

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Batter yourself and beat your competition!

May 16, 2009

We all love fish and chips and whilst you get some better than others, we tend to stick to the local Chippy even if one further a field offers better quality grub.
Reason being; Fish n’ Chips is a convenience food, and unless the Chippy further a field is remarkably better, you would tend to stick [...]

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Hail to the Hairdresser

April 27, 2009

One of my photographer friends called me yesterday wanting some advice on own how to generate referrals from within his local community.
My advice?
“Be really nice to your hairdresser!”
Think about it.  What other profession has their finger on the pulse of a local community like this?
They see around 10 people each day and chat to them [...]

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A Builders Blog – more rare than Chicken’s Lips!

April 23, 2009

A few weeks ago I had a chat about what blogs can do for business with Dean Chudasama, the MD of a small new build developer called Damson Homes.
They where about to buy some land for a new development of three houses and I suggested he set up a blog to inform potential buyers and [...]

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