Posts tagged as:

gaining recommendations

Have a nice day! (I need the money)

August 26, 2009

Here’s a novel idea…
According to a radio ad I heard this morning the Carphone Warehouse are now paying staff bonuses based on how happy their customers are – not on how much they sell!
Read this Times article to find out more
They do this by texting their customers a couple of days after buying their phone [...]

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What language do you speaking?

July 30, 2009

When you communicate with your target market, can you be sure they actually understand a single word you’re talking about?

A common mistake made by business (large and small) is to communicate in industry lingo.
This is fine, if you’re selling within your industry, but 9/10 times you’re not. Your either communicating to Joe Public or [...]

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Does your logo make your business ’sexy’?

May 25, 2009

Ever wondered why your competition may be getting more phone calls than you?
The layman’s answer is “Advertise More!” – but a probable answer is your ‘Branding’ may not be showing you off in the best light.
Look at it another way – is your branding Sexy?
By sexy, I mean, is it attractive?
As a purely business ‘exercise’ [...]

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Hail to the Hairdresser

April 27, 2009

One of my photographer friends called me yesterday wanting some advice on own how to generate referrals from within his local community.
My advice?
“Be really nice to your hairdresser!”
Think about it.  What other profession has their finger on the pulse of a local community like this?
They see around 10 people each day and chat to them [...]

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A Builders Blog – more rare than Chicken’s Lips!

April 23, 2009

A few weeks ago I had a chat about what blogs can do for business with Dean Chudasama, the MD of a small new build developer called Damson Homes.
They where about to buy some land for a new development of three houses and I suggested he set up a blog to inform potential buyers and [...]

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