Posts tagged as:

customer control

Don’t pay Nobby with Nuts!

September 25, 2009

I recently spoke with a supplier with whom I was looking to do some outsourcing with.
He gave me a price of £20 per widget.
I told him this wasn’t good enough.
“But Richard, he said, “I’m bleeding myself dry at that price as it is, I really can’t go any lower!”.
“I know” I replied, “that’s why I [...]

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Meet Aida – She’ll make you a fortune!

June 17, 2009

“Just like fishing, you gotta ‘Hook em’, dear!”

Who is Aida?
Aida will teach you the secret to making all of your advertising effective, persuasive and profitable!
That’s why we people in marketing love Aida with every beat of our heart!  Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired [...]

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How to become a Human Lie Detector – Lesson 1

June 15, 2009

The Eyes have it!
The ability to read people is key, not only in sales negotiation but also in everyday life as well.  This post will give you a key skill in this ability!
So how can someone’s body language let you know if they’re lying or not?  It’s a huge topic but let’s start with the [...]

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Want to win business? Take a tip from a waiter…

June 8, 2009

How can one waiter earn almost double the amount of tips than a colleague?
Taking out of the equation that they’re equally as pleasant a very successful technique some waiters use is called ‘mirroring’.
Mirroring is a huge subject; one that I can cover in many posts but the waiter technique I’m about to share with you [...]

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Polar Bears – They can reduce your running costs!

May 6, 2009

Further to the last post, Marketing, Urinals and Manipulation here’s another example of the ‘Side Door” tactic.
A hotel on the English Riviera wanted to cut it’s laundry costs and tried to get their guests to re-use their towels when possible.  To do this they placed a card on top of the towel bails offering a [...]

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Marketing, Urinals and Manipulation!

May 5, 2009

Sometimes, using the “Side Door” rather than the “Front Door” is the best way in.
This especially applies when you’re getting your customers to behave in a way that you want.  It’s not groundbreaking stuff to learn 99% of your customers don’t care about you, or any problems you may be having, etc.
FACT -  Customers are [...]

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