August 25, 2009
One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed. But yes, there is a difference. Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]
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June 17, 2009
“Just like fishing, you gotta ‘Hook em’, dear!”
Who is Aida?
Aida will teach you the secret to making all of your advertising effective, persuasive and profitable!
That’s why we people in marketing love Aida with every beat of our heart! Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired [...]
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