August 25, 2009
One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed. But yes, there is a difference. Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]
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July 30, 2009
When you communicate with your target market, can you be sure they actually understand a single word you’re talking about?
A common mistake made by business (large and small) is to communicate in industry lingo.
This is fine, if you’re selling within your industry, but 9/10 times you’re not. Your either communicating to Joe Public or [...]
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