July 30, 2009
When you communicate with your target market, can you be sure they actually understand a single word you’re talking about?
A common mistake made by business (large and small) is to communicate in industry lingo.
This is fine, if you’re selling within your industry, but 9/10 times you’re not. Your either communicating to Joe Public or [...]
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June 8, 2009
How can one waiter earn almost double the amount of tips than a colleague?
Taking out of the equation that they’re equally as pleasant a very successful technique some waiters use is called ‘mirroring’.
Mirroring is a huge subject; one that I can cover in many posts but the waiter technique I’m about to share with you [...]
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