The Incredible Hulk – The real reason he got so pissed off!

July 2, 2009

For years the genetic mutation of David Banner was contributed to some kind of gamma-ray mix up.
However, I can exclusively reveal that the real reason David Banner turns into ‘The Hulk’ is the pure frustration and anger caused by…
Automated Telephone Answering Systems!!
.
Seriously, if you own a business and you have one, why?
Press ONE for… We [...]

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The Second Rule of Negotiation

July 1, 2009

This is my second post for you regarding the subject of negotiation (you can find rule one here – Why you should never accept and opening offer).
Rule #2 – Nothing is given away for free (ever)
A common mistake made during negotiations is making concessions without gaining anything in return.
For instance, your buyer wants an extra [...]

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Meet Aida – She’ll make you a fortune!

June 17, 2009

“Just like fishing, you gotta ‘Hook em’, dear!”

Who is Aida?
Aida will teach you the secret to making all of your advertising effective, persuasive and profitable!
That’s why we people in marketing love Aida with every beat of our heart!  Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired [...]

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How to become a Human Lie Detector – Lesson 1

June 15, 2009

The Eyes have it!
The ability to read people is key, not only in sales negotiation but also in everyday life as well.  This post will give you a key skill in this ability!
So how can someone’s body language let you know if they’re lying or not?  It’s a huge topic but let’s start with the [...]

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The First Rule of Negotiation

June 10, 2009

This is my first post for you regarding the subject of negotiation, and we’re going to start with rule #1.
Rule #1 – never accept an opening offer, without challenging it first.
There is no exception to this rule – even when you have an opening offer that is acceptable to you.
Lets look at the following scenario:
John [...]

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Want to win business? Take a tip from a waiter…

June 8, 2009

How can one waiter earn almost double the amount of tips than a colleague?
Taking out of the equation that they’re equally as pleasant a very successful technique some waiters use is called ‘mirroring’.
Mirroring is a huge subject; one that I can cover in many posts but the waiter technique I’m about to share with you [...]

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What to do when it’s ‘Too Good to be True’.

May 27, 2009

What do you do when you have something truly ground-breaking in your hands?
What do you do when you have something that is literally, ‘Too Good to be True”?
Take it to market?  Yes – but if it’s ‘Too Good to be True” – the biggest hurdle you have to jump is actually getting people to believe [...]

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Does your logo make your business ’sexy’?

May 25, 2009

Ever wondered why your competition may be getting more phone calls than you?
The layman’s answer is “Advertise More!” – but a probable answer is your ‘Branding’ may not be showing you off in the best light.
Look at it another way – is your branding Sexy?
By sexy, I mean, is it attractive?
As a purely business ‘exercise’ [...]

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Darwin, Marketing and Missing Links

May 20, 2009

I saw this quote by Charles Darwin today…
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Had he not been the most influential naturalist of all time, he could have easily turned his hat at being a Business [...]

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Make sure your exhibition hand-outs are totally ‘Mint’!

May 18, 2009

When you’re exhibiting, you’re paying for your stall with two-sides of a coin.
On one side, you get to be in front of ‘X’ number of potential clients without having to compete for their attention against the distractions of their day-to-day job.  On the other side, you’re competing against all of the other exhibitors.
Lets be clear [...]

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