Does your logo make your business ’sexy’?

Ever wondered why your competition may be getting more phone calls than you?

The layman’s answer is “Advertise More!” – but a probable answer is your ‘Branding’ may not be showing you off in the best light.

Look at it another way – is your branding Sexy?

By sexy, I mean, is it attractive?

As a purely business ‘exercise’ pop out on the town this weekend and visit the most ‘hip’ bars, clubs and restaurants.  Grab yourself a seat and see the ‘vibe’ being set off by your fellow revellers.

The ones that tend to get the most attention, are the ones that set out the correct ‘vibe’…

• They dress to impress – the latest labels with a ‘killer cut’ compliments their figure and makes them stand out from the crowd.
• A funky hairdo – shows individuality, knowledge of current trends, and association (Jennifer Anniston, and the Beckham’s are classic examples).
• Accessories – the latest cell phone, tasty cocktail, and bling, all associate with trappings of wealth and taste.
• Personality – larger than life, they have presence, charisma and (judging by the monstrous laughs by those surrounding them), a cracking sense-of-humour.
• Company – they hang out with the ‘in-crowd’ and others that have influence and standing.

All of the above makes them attractive, either sexually or simply attractive to be around or associated with.

To cut everything down to the bare bones, many of these people are marketing themselves to potential partners.

So where does this leave all of the ‘Plain Jane’s’ and ‘Nerdy Normans’?  Are they all destined for a lonely life because no one will look at them?  Of course not, they just market themselves in a different way – by connecting with people first.

In other words – they market themselves to one prospect at a time – where as the others can ‘market-to-many’ by simply ‘shaking their booty’.

Business does exactly the same thing – so where are the parallels?

Companies with good branding tend to be successful at gaining attention.  As a whole, they will get the first bite of the ‘Cherry’.  i.e. the initial phone call, email or brochure request.

Companies without good branding needs to work ‘one-on-one’.  They also tend not to understand why their ‘sexier’ competitors get more phone calls than they do.

Where business dating differs to real-life dating is that most people would consider it ‘not polite’ if their partner shared their bed with other people.  In business, being single or monogamous is very expensive!  We need multiple partners (clients) on order to survive.  In other words, you need to be hornier than Casanova in Cancun!

To compete efficiently, you need to set off the ‘right vibe’ in order to ‘market-to-many’ by simply ‘shaking your booty’.

Therefore, if you’re not getting those phone calls, emails and brochure requests don’t look at your advertising, look at your branding.

Is it up to scratch?  Are you sexier than your competition?  If you’re not, you’re only advertising to put people off you.

After all, you wouldn’t go out on the town without taking a shower and putting on some decent clobber would you?

If you designed your own logo and branding then chances are you’re falling short.

Don’t get me wrong, you can do it – If you’re creative, artistic, commutative, a Photoshop wizard, and can communicate a whole message, ethos, and history within a couple of words and an image.

In other words, if you’re a tailor, by all means make your own trousers to go out in, if you’re not, then follow the link at the end of this post.  It leads to a recent blog post by Gareth Hardy from downwithdesign.com.

Gareth details the development of a logo and shows how much you can communicate to your customers with just a single pictorial image.

Just before I hand you over I want to make a big point – being sexy doesn’t guarantee you a relationship (this needs work) but it does give you the opportunity of one!

Here’s the link to the post – The making of ‘Otus’ – a logo made with light.

Tagged as: gaining recommendations, marketing