This blog has moved

by Richard Barratt on December 2, 2009

Hi All

Just to let you know this blog has moved and is now part of the Daddy site – www.richerimage.co.uk

This move comes after two long projects are coming to an end – hence giving me much more time to dedicate to this blog.

If you are already a subscriber then there is no need for you to do anything.

If you’re not, then subscribe here:

subscribe & conquer

Your email is very safe with us.

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Twitters not twaddle – here’s why

by Richard Barratt on October 23, 2009

twitter_256x256A whole bunch of people out there think Twitter is all about kids telling each other what they ate for breakfast (you one of them?).

It may surprise you to find out that 34% of all users are over the age of 25. Teenagers make up 31% with the young 20-somethings taking up the remaining 35%.

So there you have it  – according to Sysomos – 2/3 of all twitter users are over the age of 20 (that’s a few million) and a vast amount of these don’t tell each other what they had for breakfast.

What they actually do is share information and make new contacts.

And you should too. If you’re not on twitter already then I urge you to at least give it a shot.

The very worst you will get out of Twitter is obtaining a whole bunch of new contacts and new knowledge on topics you’re interested in.

The best you will get out of Twitter is all of the above but with new friends, business, and profits on top.

Here’s a working example : this whole post was kicked off by a weekly email I get of Alan Stevens.

Alan is a media coach who as worked with the biggest names in the business and I wouldn’t have known he even existed if it had not been for Twitter.

Alan’s emails to me are always full of useful content which is always up-to-date and I look forward to his emails because they teach me something new.

And as a result; if I, or one of my clients ever need the services of a media coach guess who I’d call first?

So there you go – with Twitter you can learn, connect and profit.

It’s also completely free.

So what are you waiting for?

You can go across to Twitter and sign-up right now and two great contacts for you to follow first are you’re truly – @richerimage and Alan Steven (@mediacoach)

I would also recommend you sign up to Alan’s weekly emails. It’s free and you can follow this link to sign up for the weekly media coach newsletter.

That’s all for now but stay tuned – I’ll be posting more of my experience with Twitter and how it can help you very soon.

Best way to do this is to subscribe here.

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Don’t pay Nobby with Nuts!

September 25, 2009

I recently spoke with a supplier with whom I was looking to do some outsourcing with.
He gave me a price of £20 per widget.
I told him this wasn’t good enough.
“But Richard, he said, “I’m bleeding myself dry at that price as it is, I really can’t go any lower!”.
“I know” I replied, “that’s why I [...]

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Will Power – a total waste of time?

September 7, 2009

Here’s a story from a recent networking group meeting I was sat in on…
(It’s a good one!)
The speaker gave us a demonstration on the ‘power’ of will power and promised to blow our minds…
To set the scene, there was about 15 of us sat in a circle, doors and windows closed (so there was no [...]

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Check these guys out over a donut

August 28, 2009

These guys are a great resource if you’re setting up a little number that will make you a millionaire next year.
This blog is regularly updated by some of the best minds in the business and offers great advice in all sorts of fields.
And yes, from time to time, yours truly will be on there as [...]

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What’s your story Morning Glory? Well?

August 27, 2009

Your constantly being told to “tell your story”.
Like all advice from the great and good – it can be a bit of a sweeping statement and not specific enough for it to be of much use to you.
There’s my take on it….
Your story is…

How you help your customers
Your beginnings
Your future
Your principals
How you approach the challenges [...]

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Have a nice day! (I need the money)

August 26, 2009

Here’s a novel idea…
According to a radio ad I heard this morning the Carphone Warehouse are now paying staff bonuses based on how happy their customers are – not on how much they sell!
Read this Times article to find out more
They do this by texting their customers a couple of days after buying their phone [...]

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Marketing and Sales – is there a difference?

August 25, 2009

One of the most common questions I am asked is:
Is there a difference between marketing and sales?
The answer is very much disputed.  But yes, there is a difference.  Like a pair of identical twins it can be tricky to tell them apart but there is a definite difference.
So what is it?
Marketing is everything that leads to [...]

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Dora the Extortioner

August 22, 2009

I experienced two big own-goals this weekend.
One by Nick Jr. and the other by Gullivers Kingdom theme park.
My little one saw an advert on telly citing the new Dora the Explorer attraction at Gullivers Kingdom.  Knowing I am a soft touch and armed with the fact it was her 4th birthday she asked to be [...]

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What language do you speaking?

July 30, 2009

When you communicate with your target market, can you be sure they actually understand a single word you’re talking about?

A common mistake made by business (large and small) is to communicate in industry lingo.
This is fine, if you’re selling within your industry, but 9/10 times you’re not. Your either communicating to Joe Public or [...]

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